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An audit, not an ad

HOW VERIFICATION WORKS

Verification is an audit. It can fail.

Every listing on PartingPoint says where its facts came from. There are three levels, and a listing only moves up by earning it — placement is never sold.

FOR PROVIDERS

Claiming is free. Verification is optional.

Claiming puts you in charge of your own facts. Verification adds the independent audit and the public audit page.

Claim your listing

THE THREE LEVELS

How to read a listing

PUBLIC RECORD · NOT YET CLAIMED

Public record

Built from public records and published data. Nobody at the business has confirmed it, and we have not audited it. Verify hours, staff, and any pricing directly with the provider.

REPORTED BY OWNER · NOT YET VERIFIED

Reported by the provider

The owner claimed the listing — free — and the facts are now theirs. They are labeled as reported, because a claim confirms who is speaking, not whether it is accurate.

INDEPENDENTLY VERIFIED

Verified by Parting Point

A person checked the listing against public record and the provider's own documents. Verified listings carry a public audit page, and the badge comes off if a check fails.

THE SIX CHECKS

What an audit checks

The checks below describe the funeral-provider audit — the founding scope of the program. Other provider types are audited against the equivalents that apply to them, and where a category has no licence, the audit says so instead of implying one was checked.

  • State license — Establishment license and the professional of record, checked against the state board.
  • General Price List — The current GPL collected, with recent charges sampled against the published list.
  • Facility claims — Claims about the premises — on-site crematory, chapel, accessibility — checked where they are physical.
  • Staff credentials — Licensed staff checked against state rolls.
  • Photos — Every photo confirmed as this facility, current and unedited. Verified listings cannot use stock images.
  • Ownership — Independent or chain-affiliated, confirmed against the license entity and county records.

THE LIMITS

What an audit does not check

  • We do not evaluate the quality of care or the services provided.
  • We do not audit every transaction — pricing checks are sample-based.
  • We do not review complaints beyond the public licensing record.
  • Where no licence exists for a category, we say so instead of implying one was checked.

UNDERSTAND THE LISTING

Same funeral home. Three levels of information.

The label tells you who supplied the information and whether it has been independently checked. Open the examples to see the difference.

A starting point

Public record

Contact details gathered from public sources. The business has not confirmed the listing, and PartingPoint has not audited it.

Use it to find a provider and prepare your first call.

View public record example →

Reported by the owner · Free

Claimed

The business manages its profile: its story, services, team, photos, and pricing information. Owner-supplied details are labeled as reported.

Get a fuller picture of the business, directly from the people running it.

View claimed example →

Independently checked · Paid service

Verified

A richer profile with a public audit: documents, checks, dates, and findings make it clear which information PartingPoint has verified.

See the evidence behind the details before you make a decision.

View verified example →
What do we collect and check during funeral-home verification?

Verification adds evidence, not just more text or a different badge. The public audit should identify what was checked, when it was checked, the result, and any limits. Owner statements outside that scope remain labeled as reported.

License & ownership

We collect: Establishment license, responsible professional, legal business name, and ownership or chain affiliation.

We check: Compare licensing and ownership details with the relevant public records.

Families see: License identity, ownership information, sources, and audit findings.

Prices & additional charges

We collect: Current dated General Price List, package inclusions and exclusions, and redacted examples of recent charges. Family-identifying information is not for publication.

We check: Compare sampled charges with the published list and document differences.

Families see: Price-list date, available pricing documents, what is included, and the scope of the pricing check.

Facilities & services

We collect: Chapel capacity, arrangement rooms, accessibility details, service options, and whether cremation is on-site or provided by another business.

We check: Check the specific facility and service claims; identify anything that remains unconfirmed.

Families see: Practical facility details and clearly labeled service arrangements.

People & credentials

We collect: Names and roles of the staff presented on the profile, professional credentials, and the family’s main contact.

We check: Check relevant licensed professionals against state records.

Families see: Staff introductions, roles, and the credentials actually checked.

Authentic photos

We collect: Current photos of the actual premises and spaces families will use.

We check: Confirm that the images represent this facility. Stock imagery does not verify a building.

Families see: A useful gallery with clear captions and photo-verification findings.

Verification is a paid, optional service. Payment does not guarantee a passing audit or buy placement. It does not assess the quality of care or guarantee a family’s experience.

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